Enterprise IT / Logistics

TDWI Best Practices Report: Data Warehouse Modernization

Data warehouses are constantly evolving to support new technologies and business requirements – and remain relevant when it comes to big data and analytics. Regardless of how new or sophisticated your data warehouse is, it likely needs modernization. This TDWI Best Practices Report explains what data warehouse modernization is and why it’s important, including benefits and barriers to making it happen. The report examines best practices and data warehousing trends to follow when planning modernization projects. Learn the top 12 priorities you must consider for a successful data warehouse modernization.

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Enterprise IT

2016 Best Practices for NPI & NPD Success

Smart companies know that well disciplined New Product Introduction (NPI) processes are critical to success. Yet, even these companies can suffer from NPI failure when important projects, policies, and guidelines are haphazardly managed as clumsy manua…

Enterprise IT

IIA: Analytics to Fight Tax Fraud

Tax fraud is already prevalent, and fraudsters are more sophisticated and automated than ever. Tax agencies can get ahead of the game by detecting fraud and protecting revenue with the help of advanced and predictive analytics. Legacy processes, system…

Enterprise IT

IIA: Stronger Cybersecurity Starts with Data Management

Keeping the bad guys out is still important, but cybercriminals are increasingly able to bypass even the most sophisticated network defenses. Once they’re inside, you’ve got to find them fast – before they’ve had a chance to hide – with security analytics. This International Institute for Analytics paper summarizes a discussion with two experts from SAS: Christopher Smith, Director of Cybersecurity Strategy; and Evan Levy, Vice President of Business Consulting for Data Management. They describe how security analytics and proper data management help organizations quickly identify and investigate abnormal network behavior.

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Enterprise IT

Redefining Brand Performance for the 21st Century

Budgets continue to rise for digital brand advertising campaigns, with seven in 10 marketers increasing their funding 15 percent year over year. However, the study notes that lack of relevant metrics hinders further growth – 95 percent said they would increase their digital brand advertising spending if they could verify that it created the desired result. And 82 percent would increase spending if they could verify that the advertising was actually reaching their intended audience. To get a broader perspective, you can use a combination of three brand evaluation measures – brand equity, brand health and brand value – to correspondingly deliver the emotional, experiential and economic value that holistically measure brand performance in today’s digital world.

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Enterprise IT

Redefining Brand Performance for the 21st Century

Budgets continue to rise for digital brand advertising campaigns, with seven in 10 marketers increasing their funding 15 percent year over year. However, the study notes that lack of relevant metrics hinders further growth – 95 percent said they would increase their digital brand advertising spending if they could verify that it created the desired result. And 82 percent would increase spending if they could verify that the advertising was actually reaching their intended audience. To get a broader perspective, you can use a combination of three brand evaluation measures – brand equity, brand health and brand value – to correspondingly deliver the emotional, experiential and economic value that holistically measure brand performance in today’s digital world.

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Enterprise IT

Redefining Brand Performance for the 21st Century

Budgets continue to rise for digital brand advertising campaigns, with seven in 10 marketers increasing their funding 15 percent year over year. However, the study notes that lack of relevant metrics hinders further growth – 95 percent said they would increase their digital brand advertising spending if they could verify that it created the desired result. And 82 percent would increase spending if they could verify that the advertising was actually reaching their intended audience. To get a broader perspective, you can use a combination of three brand evaluation measures – brand equity, brand health and brand value – to correspondingly deliver the emotional, experiential and economic value that holistically measure brand performance in today’s digital world.

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