How to Foster Engagement Without Cutting Prices

You’re a sharp brand marketer with multiple goals and a toolkit of promotions to achieve them. But when and why do you give your customers rewards versus discounts at checkout—and how important is this today? Research from branded payment e…

The Tech Marketer’s Guide to Video Marketing

An image says more than a thousand words – and a video more than a thousand pieces of marketing material. Today’s tech marketers understand the importance of video: other than a live personal interaction, nothing tells a story, informs, and commun…