The New Behavior Change Model: How provider dynamics, health education and mobile technology have evolved to create a path to sustainable and scalable behavior change

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Did you know that people only retain about 20% of what is conveyed in their doctor’s office?

When it comes to health engagement and behavior change, John Moore, MD, Fitbit Medical Director, felt that something wasn’t working. Dr. Moore believed there needed to be a new model, one that was capable of addressing both the chronic condition crisis and sustainable behavior change. So, he spent years testing his theory. Read on to learn what he discovered.

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