Campaign Tech Talks: Identity in Flux

Panel 1: Can identity and privacy co-exist?

When used right, consumer data and online identity fuel seamless customer experiences. But when solutions fall short, they can leave sensitive personal information at risk. Are new identity capabilities —such as clean rooms and first-party data — ethical, or do they replace one intrusive practice with another? This panel will bring together identity and privacy experts to discuss if it’s possible to truly preserve privacy in identity solutions and what safeguards must be considered.

  • Are new identity solutions — such as clean rooms and first-party data strategies — ethical, or do they replace one intrusive practice with another?
  • Is it possible to truly preserve privacy in identity solutions?
  • What safeguards are in place to prevent new solutions from causing privacy issues?

Speakers:

-Mathieu Roche, cofounder & CEO, ID5

-Talia Comorau, Senior Director, Product Management, Magnite

-Stephanie Gaynor,  group director, customer strategy, Mindshare

-Moderator: Alison Weissbrot, editor, Campaign US

Panel 2: Untangling the web of U.S. privacy regulation

Without a federal privacy law, U.S. advertisers are left navigating a patchwork of privacy regulations across states. Campaign US will bring together experts to help you wrap your head around the privacy landscape — explaining what privacy laws exist now, and what changes to anticipate in the next few years. We’ll also look ahead at what could change if federal privacy law passes and what federal legislation might look like.

  • What privacy laws exist now and which are in development? How might this change over the next few years?
  • What is expected to change if federal privacy law passes?
  • What might federal legislation look like?

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