Marketing Operations

Eine aktuelle Studie von Gartner zeigt, dass sich viele Unternehmen auf Marketing Operations (MOps) verlassen, um ihre Marketingabteilungen zu steuern, allerdings steckt MOps großteils noch in den Kinderschuhen. Das liegt vor allem daran, dass je…

How To Accelerate Your Marketing Momentum

B2B marketers are being increasingly challenged to achieve and deliver more. And for high-performing teams to get ahead of the competition – and their goals – nothing helps achieve record-pace like a running start. It’s time to kic…

Cybersecurity Risk Hunting

Exposure management is gaining traction as the next wave of how cyber risk needs to be addressed. Risk hunting is a key and critical element of exposure management and lays the foundation for how companies can now get ahead of threats prior to infiltra…

The Digital Engagement Landscape

To learn what marketers, salespeople and audiences think of digital engagement, we’ve produced, “The Digital Engagement Landscape: Why Digital Is Your Bridge for Bringing Audiences, Marketing and Sales Together.”  This report …