How to Prepare for a Cookieless World

The demise of third-party cookies is finally upon us, and it puts marketing as we know it under threat. Download your free whitepaper to learn: How technology and legislation led us to this point How digital marketing channels and processes …

Present and Future of Financial Services Marketing

Our consumer-led research looking at the UK, Germany, Netherlands and France, examines how FinServ organisations have had to adapt in the midst of an extremely challenging economic environment, and the role technology plays within Marketing, allowing F…

An Organization of the Future

For many years, organizations have strived to deliver highly personalized and relevant experiences in hopes of creating happier customers and better experiences. While it makes sense in theory, operationally, it has been hard to execute – espe…

How to Be Ready for Ransomware

You thought it was bad before? You may wish for the days when ransomware attackers just used some malware, encrypted data, and asked you for Bitcoin. Supply chain attacks, doxing and blackmail threats, intellectual property theft, and inventive rans…

Quick Read: The CDP Starter Kit

In 2022 and beyond, Customer Data Platforms (CDPs) will be increasingly foundational to the martech stack. CDPs adapt flexibly to new regulations, boost customer acquisition and retention strategies, protect your customer’s privacy, and enable po…

Present and Future of Financial Services Marketing

Our consumer-led research looking at the UK, Germany, Netherlands and France, examines how FinServ organisations have had to adapt in the midst of an extremely challenging economic environment, and the role technology plays within Marketing, allowing F…