How to Be Ready for Ransomware

You thought it was bad before? You may wish for the days when ransomware attackers just used some malware, encrypted data, and asked you for Bitcoin. Supply chain attacks, doxing and blackmail threats, intellectual property theft, and inventive rans…

Quick Read: The CDP Starter Kit

In 2022 and beyond, Customer Data Platforms (CDPs) will be increasingly foundational to the martech stack. CDPs adapt flexibly to new regulations, boost customer acquisition and retention strategies, protect your customer’s privacy, and enable po…

Present and Future of Financial Services Marketing

Our consumer-led research looking at the UK, Germany, Netherlands and France, examines how FinServ organisations have had to adapt in the midst of an extremely challenging economic environment, and the role technology plays within Marketing, allowing F…

The Evolving CFO Relationship With the C-Suite

Successful CFOs aren’t just good with numbers and strategically insightful; they’re leaders who persuade others to line up behind them when tough decisions have to be made. That makes their ability to cultivate trusting and productive relat…