Role of CDP within HRI: Gaming

As a highly regulated industry, it’s important to remember that there are two sides to the use of data in gaming. From one perspective, the nature of an operator as a commercial business demands the insight it can yield for marketing and promo…

Role of CDP in HRI: Gaming

As a highly regulated industry, it’s important to remember that there are two sides to the use of data in gaming. From one perspective, the nature of an operator as a commercial business demands the insight it can yield for marketing and promo…

OFCCP Compliance Checklist

Your Affirmative Action Plan is just one piece of the puzzle when it comes to meeting OFCCP compliance requirements. This quick, non-exhaustive checklist highlights: EXECUTIVE ORDER 11246 Women & Minorities AAP 4212 AND 503 Protected Vet…

Role of CDP in HRI: Banking

Money is central to every aspect of our lives – from where we live and the house we live in, where we holiday, the healthcare we can (or can’t afford). It arguably impacts our physical and mental health! In today’s world, banks are…

1st-Party Future of Marketing

For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its eff…

Is a Customer Data Platform Right for You?

If customer experience matters for your business, in addition to becoming more efficient, and improving revenue – a CDP is probably going to be a helpful addition. So how do you figure out if a CDP is right for you — and which one’…