The First-Party Future of Marketing

For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its eff…

USA Mobile Network Report

This report aims to provide a summary of the network situation in the United States for these three carriers (AT&T, T-Mobile, and Verizon), based on various key performance indicators (KPIs). The KPIs analyzed in this report include: Disco…

A new approach to life insurance

Living a long and healthy life is something most people strive for. While growing old is inevitable, making the proper lifestyle decisions to give yourself the best quality life should be something everyone should consider and have access to.  …

Role of CDP in HRI: Banking

Money is central to every aspect of our lives – from where we live and the house we live in, where we holiday, the healthcare we can (or can’t afford). It arguably impacts our physical and mental health! In today’s world, banks are…