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B2B Expert’s Blog

B2B Expert's Blog

Account-Based Marketing: Why it Can’t Work Without the Right People

Account-based marketing (ABM) is a personalized, custom approach to a dedicated book of a business. Most SMB and enterprises use this marketing strategy to close new business and up-sell existing …

B2B Expert's Blog

Best Practices for Understanding & Preventing Phishing Attacks

Phishing is an attempt, usually via e-mail, to trick people into revealing sensitive information like usernames, passwords, and credit card data by pretending to be a bank or some other …

B2B Expert's Blog

Infographic: 8 Common Misconceptions About Outsourcing

Take a good look back in time – 10 to 20 years in the past – and you will see the unmistakable positive influence that outsourcing has brought to the …

B2B Expert's Blog

White Paper: Effective Testing of Rich Internet Applications

From a testing point of view, Rich Internet Applications (RIA’s) pose significant challenges due to complex multilayer architecture. One of the most difficult challenges from the point of view of …

B2B Expert's Blog

Is Your ERP Old? How to Diagnose Lagging Systems

In the constant struggle between budget and innovation, more companies are feeling pressure as the business world moves forward in the digital age. Core software systems are certainly no exception, but the real question isn’t …

B2B Expert's Blog

Hiring Managers: Stop Looking for “Talent Super Heroes” & Get Real!

When it comes to finding the right person to fill your next key role, don’t make the mistake of trying to find the “perfect” candidate for the job. Just because …

B2B Expert's Blog

What’s Best for Business – Recruiting, or Retaining Current Employees?

As a Human Resources Manager, talent management professional, or corporate recruiter, one question you are often faced with is whether it costs your company more to retain a current employee …

B2B Expert's Blog

Best Practices for Choosing Vendors in a Cloud-Centric World

In today’s world, if you’re not in the cloud, you’re really not anywhere… Most businesses operate at least some part of their enterprise in the cloud, both for efficiency and …

B2B Expert's Blog

B2B Blogging: WordPress.org versus WordPress.com

Easily the most popular blogging platform in the world today, WordPress is open source and free to use for everyone – businesses included… The being said, the WordPress platform comes …

B2B Expert's Blog

The Negative Consequences of Making Bad B2B Sales Hires

There is an increasing pool of research-from respected organizations like Gallup and the Harvard Business Review, and also many newer research firms- demonstrating that the costs of a bad hire …

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