How Brands Can Enter the Metaverse

How should brands take their first steps into the metaverse? For that matter, what even is the metaverse? While the idea might feel like a novelty right now, there’s arguably huge potential for brands — if they can figure out where to start…

Hooked Book Summary

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Hooked breaks down the 4-step Hook Model, discusses the morality…

Grit Book Summary

We’ll begin the summary by discussing exactly what Grit is before diving into a summary of Duckworth’s perspective on talent and effort and why effort is often ignored. Then we will discuss goals in relation to grit and how parents can have…