How Brands Can Enter the Metaverse

How should brands take their first steps into the metaverse? For that matter, what even is the metaverse? While the idea might feel like a novelty right now, there’s arguably huge potential for brands — if they can figure out where to start…

Company of One Book Summary

“It’s assumed that hard work and smart thinking always result in business growth.” The reality is, not all growth is beneficial – and some growth can actually hurt your life and business. Company of One examines an alternative approac…

Decisive Book Summary

A four-step process helps to avoid common biases that are most likely affecting the decisions you make today. The strategies and tools in Decisive are useful and easy to implement into your life, and the engaging examples used are enjoyable and relatab…

Deep Work Book Summary

Anyone living and working in the twenty-first century will be well aware of the abundance of distractions and the frantic pace that life takes on, Newport’s book will help you overcome this and really master your work. Cal Newport’s Deep Work …

Designing Your Life Book Summary

This book is packed with actionable exercises on how to design, calibrate, and reinvent your life. From debunking dysfunctional beliefs we all have to helping you assess where you are in life, and from getting you unstuck to reframing our common failur…

Great By Choice Book Summary

We give the bare bones of a brilliant book. A book literally full of fascinating snippets, not only about great companies but also other anecdotes from other spheres of human activity. 10 years ago, Jim Collins wrote, Good To Great. Recently, in collab…

Hooked Book Summary

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Hooked breaks down the 4-step Hook Model, discusses the morality…