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Downloads

Downloads / Research / Sales & Marketing

Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is …

Downloads / Research / Sales & Marketing

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher …

Downloads / Research / Sales & Marketing

Enterprise ABM Marketing Tools: A Marketer’s Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: This Martech Intelligence Report on Enterprise Account-Based …

Downloads / Research / Sales & Marketing

Marketing Operations Efficiency: the Essential Checklist

As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and …

Downloads / Research

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher …

Downloads / Research / Sales & Marketing

The CMO’s Guide to Smarter ABM

Marketing leaders are charged with executing sophisticated strategies that drive provable ROI at scale — all with fewer resources, tighter budgets, and rising complexity in buyer behavior. Add in fragmented …

Downloads / Research / Sales & Marketing

Empowering Marketing Leaders with Data‑Driven Strategies

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented — leading to …

Downloads / Research / Sales & Marketing

10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer …

Downloads / Research / Sales & Marketing

Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is …

Downloads / Research / Sales & Marketing

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI  adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating …

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