Your Brand Sux: Turning Social Sentiment into Opportunity
Coming from a global company that just underwent one of the biggest branding overhauls of the century, we know how hard it is to build a brand—and to face the critics of...
Always Be Closing: The ABC’s of Sales in the Modern Era
Companies hire salespeople to drive revenue, but it turns out that the majority of sales reps spend very little of their time actually doing the jobs they were hired to do....
Social is for Closers: A Social Intelligence Guide for Sales
Customers want to be treated like individuals, not psychographic profiles. The more connected you are to today’s social and mobile customer, the better chance you have...
The Defintive Guide to Driving Back-to-School Sales through Digital Engagement
It’s that time of the year again for marketers to start ramping up their back-to-school campaigns. But as brands gear up for their seasonal campaigns, it is important...
The Innovator’s Guide to Employee Advocacy
Lessons from 5 Fortune 200 Brands
Innovative marketing and communications leaders are all dealing with the same problem: how can their message get heard above all the other...
10+ Reasons Why Employee Advocates are Super Heroes That Will Transform Your Business
Employee Advocates are Hiding Super Powers Infographic
Employee advocates can transform your business. View this infographic to learn why employee advocates are important...
How Employee Engagement Jumpstarts Employee Advocacy Infographic
Marketing and communications teams are pulling out all the stops to motivate employees to advocate for the brand on social media, but are still struggling to get them to...
Predictive Analytics in Higher Education
This white paper, written by Eduventures for IBM SPSS, is explains how predictive analytics can be used in education to improve student retention and includes IBM SPSS case...
Building the Factory of the Future: A Foundational Approach to Data, Analytics and Insights Focused On Improving Customer Satisfaction Through Resiliency and Innovation In Product and Service
Products and manufacturing capabilities continue to grow in complexity. As product complexity increases, multi-disciplinary decision-making will become even more important,...
Teradata Offers P&G Innovative Global Consumer Marketing Solution
By consolidating consumer information in a single, secure, and scalable global platform, Teradata helps P&G power more effective and cost-efficient global marketing....
