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Research

Downloads / Research / Sales & Marketing

The Many Use Cases of AI for Marketing

Artificial intelligence (AI) enables marketers using a predictive marketing platform to address many strategic questions. Whether you’re new to AI for Marketing or more seasoned with the use of AI, …

Downloads / Research / Sales & Marketing

7 Steps Of An Intelligent ABM Process

ABM Is Not for Everyone. But it Could Change Your Business if Done Right! Creating a data-driven, intelligent sales and marketing system is both today’s challenge and tomorrow’s imperative. Marketers …

InfoTech / Research / White Papers

Go Digital Native: CloudBlue Connects the Digital Ecosystem

Digital-native enterprises are first to accelerate cloud commerce business. IDC explains how cloud platforms like CloudBlue are key to evolving business models and architecture to scale operations and innovate faster …

Research / Sales & Marketing / White Papers

Conversations on Incentive Compensation – The Changing Role of Finance in Pay for Performance

This white paper discusses why finance should play a more central role to work effectively with sales to manage compensation. Increasingly based on complex metrics such as profitability, team selling …

Downloads / Research / Sales & Marketing

Sales Performance Management (SPM) for Dummies

If you want to maximize selling time, and stop trying to decipher spreadsheets that you don’t trust to begin with, you need an SPM solution. This book can help you …

Research / Sales & Marketing / White Papers

Institutional Investors Report: Creating a Foundation for Sales Effectiveness

This report discusses options for creating a Foundation for Effective Sales Performance Management.

Downloads / Research / Sales & Marketing

ASC 606: Impact on Sales Compensation

Effective 1st January 2018, US and European companies will have to be compliant with the new ASC 606 and IFRS 15 accounting standards respectively, as new revenue recognition rules bring …

InfoTech / Research / White Papers

Flash-optimized storage and integrated Availability for the Always-On Enterprise

In virtualized environments, traditional solutions for storage, backup and recovery are unable to scale to meet the ever-increasing need for scalable performance, continuous data protection and Always-On™ application Availability. The …

InfoTech / Research / White Papers

How to Meet the Data Protection Challenges of the All-Flash Data Center

Moving to all-flash data centers requires a greater focus on resiliency in data center storage solutions. A transformation is underway in data centers around the globe as organizations transition from …

InfoTech / Research / White Papers

VM Backup: Veeam vs. Legacy Backup Tools Top 10 Reasons to Choose Veeam

Backup & Replication™ isn’t the only way to back up your Modern Data Center™…but it is the best way. While many legacy backup tools can now perform image-based backups of …

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