Email Deliverability
There’s no question that email software and the people who use it are getting better at filtering out spam. While this makes it easier for engaging emails to get through—without …
Digital Marketing 101 – Key Tools for Engagement Marketing
Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So …
Demonstrating Impact: Pedal to the Metal
If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and …
Finding Eureka: The New Science of Online Testing
Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe …
Nine Common A/B Testing Pitfalls and How to Avoid Them
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and …
Four Advantages of a Planned Approach to Digital Maturity
The new era in digital marketing requires knowledge, process and maturity. Over the past 6 years, we’ve surveyed companies around the world to understand their key marketing strategies and tactics. …
The Fluid Data Layer: The Future of Data Management
The world of the data architect is getting more complex. New technologies such as clustered databases, cloud platforms and mobile data synchronization have become today’s reality. Now more than ever, …
Cybersecurity Talent: Balancing Supply and Demand
Do you have trouble finding, hiring, and retaining top cybersecurity talent? You’re in good company. 40% of business and IT leaders call “lack of in-house expertise” their biggest information-security challenge. …
Crisis Communication After a Cyberattack
Do you have a clear plan for communicating with stakeholders in a cybercrisis? If not, you’re far from alone. 44% of business and IT leaders lack a plan after an …
Forrester: Top 10 Technology Predictions for 2016
Forrester’s top 10 technology trends demonstrates why a shift is underway from cyclical, intention-led spending on point solutions, to investments targeting customer-driven, end-to-end value.
