In this report by Aberdeen Strategy & Research, learn how best-in-class firms set themselves apart from their peers by focusing their demand planning and forecasting on process standardization, resource management, and data management and integrati…
For all the promise of data-driven marketing decision-making, Gartner predicts CFOs will slash marketing analytics budgets by up to 60% in 2023. Companies have spent years building up these teams—however, they have largely been unable t…
For all the promise of data-driven marketing decision-making, Gartner predicts CFOs will slash marketing analytics budgets by up to 60% in 2023. Companies have spent years building up these teams—however, they have largely been unable t…
For all the promise of data-driven marketing decision-making, Gartner predicts CFOs will slash marketing analytics budgets by up to 60% in 2023. Companies have spent years building up these teams—however, they have largely been unable t…
In this eBook, learn how your organization can adopt rolling forecasts to continually recalibrate plan-execute-analyze cycles based on real-time insights against the drivers that matter most.Request Free!
Name a major brand, and it has probably appeared in ‘Stranger Things’. Eggo? Check. Nike? Check. Coca Cola? Burger King? 7-Eleven? Adidas? Well…you get the point. So far, more than 140 brands and products have been spotted in the series’s …
In the What to Know About How Adobe Marketo Engage Uses AI eBook, you’ll read how marketers embrace AI to adopt more sophisticated strategies while saving time and getting better results in return.Request Free!
That’s why we’re inviting you to join us for a series of fireside chats from December 20 – 22 to hear from B2B marketing leaders as they share their top performing programs, the lessons they’ve learned and where they’re pl…
Managing utility field services is a highly complex endeavor. Coordinating field crew workers and equipment across the vast service areas both electric and gas utilities support require teams of administrators, timely access to fiel…
For all the promise of data-driven marketing decision-making, Gartner predicts CFOs will slash marketing analytics budgets by up to 60% in 2023. Companies have spent years building up these teams—however, they have largely been unable t…
