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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

The Digital-First Customer Service Playbook

The old ways of customer service no longer cut it. Customers today have countless digital tools at their fingertips. When they need help, they expect skilled, personalized support—and they expect it fast and digitally. In fact, 88% of customers e…

Enterprise IT / Featured Tech / Sales & Marketing

Supercharge Your Support Agents with Slack

What defines a high-quality experience? Fast responses and efficient resolutions. But customers also increasingly crave a humanized experience as well. Your ability to provide fast yet personalized service can make or break customer relationships. E…

Enterprise IT / Featured Tech / Sales & Marketing

Supercharge Your Support Agents with Slack

What defines a high-quality experience? Fast responses and efficient resolutions. But customers also increasingly crave a humanized experience as well. Your ability to provide fast yet personalized service can make or break customer relationships. E…

Enterprise IT / Featured Tech / Sales & Marketing

Reimagining the Service Tech Stack

Like so many teams, customer service organizations have had to shift to digital-first ways of working over the past two years. How has that impacted their ability to resolve customers’ issues? What new technologies and processes are they adopting…

Enterprise IT / Featured Tech / Sales & Marketing

Reinventing Customer Service

The upheavals of 2020 created an opportunity for customer service teams to rethink service delivery and how best to support the people who do such important work. To understand what the future might look like, we talked with business and customer se…

Enterprise IT / Featured Tech / Sales & Marketing

In a World Without Third-Party Cookies, a First-Party Data Strategy Takes the Cake

By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, ma…

Enterprise IT / Featured Tech / Sales & Marketing

Intent data: the golden ticket to success for marketing?

Intent data shows you which companies are actively researching your products, but implementing and using it effectively can be a challenge. Download your free eBook to learn:  What intent data is and the different types The key benefits of…

Enterprise IT / Featured Tech / Sales & Marketing

Buyer intent data: the golden ticket to success for marketing?

Intent data shows you which companies are actively researching your products, but implementing and using it effectively can be a challenge. Download your free eBook to learn:  What intent data is and the different types The key benefits of…

Enterprise IT / Featured Tech / Sales & Marketing

Buyer intent data: How to find prospects already looking to purchase

Intent data shows you which companies are actively researching your products, but implementing and using it effectively can be a challenge. Download your free eBook to learn:  What intent data is and the different types The key benefits of…

Enterprise IT / Featured Tech / Sales & Marketing

A New Approach to Roadmapping

Creating and selling products is a complex and rewarding business, and it doesn’t happen automatically or overnight. Designing and manufacturing products that delight your customers and offer value to their daily lives requires careful market res…

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