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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

Marketing During a Recession: 6 Strategies to Maximize Your Marketing Budget

We are entering another period of economic uncertainty. Inflation has hit a decades-long high, tech stocks are tumbling, supply chains remain snarled, and workers have not returned to the office in the same numbers since the start o…

Enterprise IT / Featured Tech / Sales & Marketing

The Definitive Guide to Churn Reduction

Churn reduction forms the foundation for revenue growth, with the probability of selling to an existing customer at 60-70% as opposed to 5-10% for a new customer. However, your customer churn reduction strategy cannot just consist of sporadic emails…

Enterprise IT / Featured Tech / Sales & Marketing

How to Better Engage Patients with Omnichannel Marketing

Twelve and a half million consumers go online to research health topics on any given day, stumbling into a healthcare marketing landscape that is crowded, noisy, and confusing. It does take multiple touchpoints to encourage patients and consumers to en…

Enterprise IT / Featured Tech / Sales & Marketing

How to Grow Customer Retention and Loyalty in the Age of Privacy

By doubling down on first-party data, retargeting, and deep linking, mobile marketers can drive measurable results from email, the web, connected TV, influencer campaigns, and more. During this live Tech-Talk Webinar, our guest from AppsFlyer will s…

Enterprise IT / Featured Tech / Sales & Marketing

Mass Flow vs. Volumetric Flow

The term ‘flow’ is often used without further specifications, even though the distinction between mass flow and volumetric flow can make a big difference. Read this short piece to gain a better understanding of the two measures of flow…

Enterprise IT / Featured Tech / Sales & Marketing

Gas and Liquid Pump Solutions

This updated quick and easy guide presents KNF’s consultative engineering approach, flexible options, and design innovations. Included is a comprehensive table of available gas and liquid diaphragm pumps, listing their standard specifications.  Ca…

Enterprise IT / Featured Tech / Sales & Marketing

Corporate Gifting Unwrapped: Why It’s a Must-Have in Every Economy

When it comes to your sales and marketing channels, are you spending money on what works? In this brand-new e-book, Sendoso explains why now is the time to invest in a multichannel gifting program, even as many companies cut costs elsewhere—an…

Enterprise IT / Featured Tech / Sales & Marketing

Academic Execs Share How Pharma Should Engage With Customers

Part 1 of our C-Suite Insights series identified opportunities for oncology-focused pharma companies to better engage with C-suite customers across all types of cancer centers. The prominent gaps pinpointed by C-suite leaders unearthed the need for dee…

Enterprise IT / Featured Tech / Sales & Marketing

The Next Marketing To Healthcare Professionals — Driving Effective Point-of-Care Campaigns

The marketing landscape for life sciences companies to reach healthcare professionals (HCPs) has recently shifted to digital point-of-care (POC) platforms. Preparing marketers and publishers for the next way to effectively reach clinicians, Harshit Jai…

Enterprise IT / Featured Tech / Sales & Marketing

Toward a Framework for Data Center Sustainability

These handpicked senior data center practitioners were tasked with thinking about best practices for sustainability across four key categories: airflow management, electrical systems, mechanical systems, and processes. This paper will discuss the frame…

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