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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

The 2023 Digital Marketing Salary Guide

With 92% of hiring managers saying they still face difficulties finding skilled talent, marketing leaders looking to grow their digital marketing teams in 2023 must be prepared to offer what top candidates are looking for. Explore the 2023 di…

Enterprise IT / Featured Tech / Sales & Marketing

The Definitive Guide to Churn Reduction

Churn reduction forms the foundation for revenue growth, with the probability of selling to an existing customer at 60-70% as opposed to 5-10% for a new customer. However, your customer churn reduction strategy cannot just consist of sporadic emails…

Enterprise IT / Featured Tech / Sales & Marketing

How to Better Engage Patients with Omnichannel Marketing

Twelve and a half million consumers go online to research health topics on any given day, stumbling into a healthcare marketing landscape that is crowded, noisy, and confusing. It does take multiple touchpoints to encourage patients and consumers to en…

Enterprise IT / Featured Tech / Sales & Marketing

How to Grow Customer Retention and Loyalty in the Age of Privacy

By doubling down on first-party data, retargeting, and deep linking, mobile marketers can drive measurable results from email, the web, connected TV, influencer campaigns, and more. During this live Tech-Talk Webinar, our guest from AppsFlyer will s…

Enterprise IT / Featured Tech / Sales & Marketing

Gas and Liquid Pump Solutions

This updated quick and easy guide presents KNF’s consultative engineering approach, flexible options, and design innovations. Included is a comprehensive table of available gas and liquid diaphragm pumps, listing their standard specifications.  Ca…

Enterprise IT / Featured Tech / Sales & Marketing

Corporate Gifting Unwrapped: Why It’s a Must-Have in Every Economy

When it comes to your sales and marketing channels, are you spending money on what works? In this brand-new e-book, Sendoso explains why now is the time to invest in a multichannel gifting program, even as many companies cut costs elsewhere—an…

Enterprise IT / Featured Tech / Sales & Marketing

Academic Execs Share How Pharma Should Engage With Customers

Part 1 of our C-Suite Insights series identified opportunities for oncology-focused pharma companies to better engage with C-suite customers across all types of cancer centers. The prominent gaps pinpointed by C-suite leaders unearthed the need for dee…

Enterprise IT / Featured Tech / Sales & Marketing

The Next Marketing To Healthcare Professionals — Driving Effective Point-of-Care Campaigns

The marketing landscape for life sciences companies to reach healthcare professionals (HCPs) has recently shifted to digital point-of-care (POC) platforms. Preparing marketers and publishers for the next way to effectively reach clinicians, Harshit Jai…

Enterprise IT / Featured Tech / Sales & Marketing

Toward a Framework for Data Center Sustainability

These handpicked senior data center practitioners were tasked with thinking about best practices for sustainability across four key categories: airflow management, electrical systems, mechanical systems, and processes. This paper will discuss the frame…

Enterprise IT / Featured Tech / Sales & Marketing

A Colocation Providers’ Groundbreaking Approach To Sustainability

We spoke with Todd Murren — General Manager of Bluebird Underground, a state-of-the-art data center buried 85 feet underground in the corner of a disused 5 million-square-foot limestone mine — to find out why the data center is underground and how it…

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