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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

The 2023 Digital Marketing Salary Guide

With 92% of hiring managers saying they still face difficulties finding skilled talent, marketing leaders looking to grow their digital marketing teams in 2023 must be prepared to offer what top candidates are looking for. Explore the 2023 di…

Enterprise IT / Featured Tech / Sales & Marketing

The Ultimate Guide to Marketing ROI for B2B Executives

Investment in marketing activities is growing fast. Marketing spend soared to $1.3 trillion dollars worldwide in 2021, accounting for 2% of global GDP. As companies spend more, they need to know whether their significant investments are payin…

Enterprise IT / Featured Tech / Sales & Marketing

Marketing During a Recession: 6 Strategies to Maximize Your Marketing Budget

We are entering another period of economic uncertainty. Inflation has hit a decades-long high, tech stocks are tumbling, supply chains remain snarled, and workers have not returned to the office in the same numbers since the start o…

Enterprise IT / Featured Tech / Sales & Marketing

The Definitive Guide to Churn Reduction

Churn reduction forms the foundation for revenue growth, with the probability of selling to an existing customer at 60-70% as opposed to 5-10% for a new customer. However, your customer churn reduction strategy cannot just consist of sporadic emails…

Enterprise IT / Featured Tech / Sales & Marketing

How to Better Engage Patients with Omnichannel Marketing

Twelve and a half million consumers go online to research health topics on any given day, stumbling into a healthcare marketing landscape that is crowded, noisy, and confusing. It does take multiple touchpoints to encourage patients and consumers to en…

Enterprise IT / Featured Tech / Sales & Marketing

How to Grow Customer Retention and Loyalty in the Age of Privacy

By doubling down on first-party data, retargeting, and deep linking, mobile marketers can drive measurable results from email, the web, connected TV, influencer campaigns, and more. During this live Tech-Talk Webinar, our guest from AppsFlyer will s…

Enterprise IT / Featured Tech / Sales & Marketing

Mass Flow vs. Volumetric Flow

The term ‘flow’ is often used without further specifications, even though the distinction between mass flow and volumetric flow can make a big difference. Read this short piece to gain a better understanding of the two measures of flow…

Enterprise IT / Featured Tech / Sales & Marketing

Gas and Liquid Pump Solutions

This updated quick and easy guide presents KNF’s consultative engineering approach, flexible options, and design innovations. Included is a comprehensive table of available gas and liquid diaphragm pumps, listing their standard specifications.  Ca…

Enterprise IT / Featured Tech / Sales & Marketing

Corporate Gifting Unwrapped: Why It’s a Must-Have in Every Economy

When it comes to your sales and marketing channels, are you spending money on what works? In this brand-new e-book, Sendoso explains why now is the time to invest in a multichannel gifting program, even as many companies cut costs elsewhere—an…

Enterprise IT / Featured Tech / Sales & Marketing

Academic Execs Share How Pharma Should Engage With Customers

Part 1 of our C-Suite Insights series identified opportunities for oncology-focused pharma companies to better engage with C-suite customers across all types of cancer centers. The prominent gaps pinpointed by C-suite leaders unearthed the need for dee…

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