The Meta Ads Benchmark Report Q3 2022 unpacks this and other key trends unfolding for paid social advertisers as they head into the Q4 holiday season, including: Continued growth in Reels ad impression share across both Instagram and Facebook, as…
Hulu grew faster than the streaming market overall, but also saw a deceleration. Read the 2022 State of Streaming report for more detail on these trends, the outlook for the rest of the year, and additional data points on key topics like: How sig…
Innovation in technology has changed the game in clinical trials, but what has innovation done to enable inclusion? Research has shown that people of color are just as willing to enroll in clinical trials as their white counterparts, but they rema…
The impact on brands is obvious. In turn, the impact on marcomms leaders representing those brands – YOU – is obvious. The gut reaction of many to this situation is to “go dark,” pull back and ride out to storm. However, savv…
Join AUDIENCEX VP of Strategy & Partnership Solutions, Danielle Gale, for our next live webinar where we’ll dive deep into CTV advertising. Join us for a look at CTV’s continued evolution, in which we’ll examine the current landsc…
Alliance marketers know that integrated technology solutions create greater customer value but comes with steep challenges. Crafting truly integrated messaging, measuring the value and ROI of a joint solution, and unifying disparate brands just to name…
When Capgemini and Microsoft needed to increase marketplace awareness and the sales pipeline for Azure services, they sought out the experience of Merit Mile. Recognizing that these cloud solutions have very specific buyer criteria and target company p…
The demise of third-party cookies is finally upon us, and it puts marketing as we know it under threat. Download your free whitepaper to learn: How technology and legislation led us to this point How digital marketing channels and processes …
Intent data shows you which companies are actively researching your products, but implementing and using it effectively can be a challenge. Download your free eBook to learn: What intent data is and the different types The key benefits of…
As consumer demand for privacy grows, rather than depending on data collected by third parties, marketers are pivoting strategies to rely on first-party data to break through to new audiences. The move from third-party cookies to first-party data is an…
