The rules of marketing and customer engagement continue to change — especially in light of consumer privacy regulations like the CCPA and GDPR. Consumers now expect privacy-oriented communications from all brands. Fail to adjust to their privacy …
Inflation continues to impact consumers’ behaviors around a potential recession. Retailers and ecommerce brands should expect an extremely competitive holiday season as shoppers are tightening their belts and looking for savings and the best valu…
Marketing strategies can take an infinite number of forms. In this Trendline, we’ll explore the challenges and successes established banks and up-and-coming challengers have faced in their attempts to grow. INCLUDED IN THIS TRENDLINE …
The majority of the US population is spending more time on streaming TV every day, and advertiser spending is following this trend. By the end of 2022, advertisers will have spent $21 billion dollars on connected TV (CTV), compared with nearly $68 b…
This is Part 2 of our 2 part conversation on improving in-building coverage with the Safer Buildings Coalition (SBC). We dig a little deeper into improving in-building coverage, with clarification on the jurisdiction and authorities for in-building …
Highlights from Enterprise Connect 2022 sessions, with key takeaways and advice on how to plan for the new world of work Topics include: A Glimpse of the Future of Work More Ways to Connect & Fewer Coding Demands — the Future of Cu…
Despite being a fixture in the U.S. channel, the master agent model has encountered problems getting established in other markets. But over the last 12 months, the model has taken off in Europe. So what’s going on? And what does this mean for cha…
PartnerPath, the partnering development consulting company, recently released its report, “10 Effects of the Global Pandemic on the Channel.” It provides insights to vendors on how their channel partners have fared since the onset of COVID-…
TikTok is still being downloaded in record numbers every day and the platform continues to evolve and grow its services to advertisers. To put it simply, it’s the hottest social commerce platform, and because its users are overwhelmingly Millenia…
Digital Transformation isn’t about technology, it is about delivering the customer experiences of the future, today. It is about every business understanding its “Why” and utilizing modern IT architecture to deliver the brand promise …
