Branding and marketing are often confused, but they have distinct differences that are important to understand to set your company up for success. This article will break down the differences between marketing and branding, and how they build off of ea…
Data depreciation is disrupting standard marketing practices. It’s time to future-proof your strategy. Nine in ten marketers plan to capture zero-party data in the next 12 months, but fewer than half know how to use it effectively. See how you…
Inflation reached an annual rate of 9.1% in June 2022, the highest it’s been since 1981, and marketers are understandably worried about how to maintain and grow revenue. As tempting as it might be to take a machete to your marketing budget, don&r…
Défis actuels: Exigences croissantes en matière d’affectation du personnel Nécessité d’améliorer la précision dans l’exécution des projets de construction Exigences importantes en matièr…
Brought to you from Content Marketing World 2022, join Danielle Amato, Segment Marketing Leader at Mercer, to uncover how pivoting to a new lead generation strategy dramatically boosted engagement, generating 2,770% more leads. Marketers will learn:…
Marketers love to talk about data and findings. But what good are such things if we’re not ready and willing to both learn from and act on them? Each year, we publish the most comprehensive study on B2B buyer behaviors through first-party content co…
Name a major brand, and it has probably appeared in ‘Stranger Things’. Eggo? Check. Nike? Check. Coca Cola? Burger King? 7-Eleven? Adidas? Well…you get the point. So far, more than 140 brands and products have been spotted in the series’s …
Implementing location-based experiences could be the strategy you need this year to boost revenue. There’s no denying the fact that smart phones are ubiquitous and now driving many in-store customer experiences. In fact, in a study conducted rece…
It’s the most wonderful time of the year… but not necessarily for your email marketing campaigns. Come fourth quarter, it seems everyone’s out there fighting for your audience’s attention and dollars. The last thing you can afford is to have …
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