The marketing landscape for life sciences companies to reach healthcare professionals (HCPs) has recently shifted to digital point-of-care (POC) platforms. Preparing marketers and publishers for the next way to effectively reach clinicians, Harshit Jai…
“You’ll just have to figure out a way.” It’s what executives most often say after telling marketers that next year they’ll need to do more, but with fewer resources. For decades in enterprise business, marketing depa…
Are your peers seeing success with their case studies? It’s difficult for customer marketers to evaluate how their peers at other SaaS companies create and use case studies—what they’re getting right, and what they’re learnin…
But there will be challenges—elevated supply chain and shipping issues, inventory markdowns, and more—that will put a strain on retailers to deliver profits. In this Meet the Analyst Webinar, Andrew Lipsman, our principal analyst, walked…
What are Google reviews and why do they still matter? Google reviews are user-generated comments that current or past customers can post about businesses on Google. They include a rating out of five stars that is calculated into a business’s a…
Your team and their efforts can only be as strong as the data that powers them. So the right marketing data stack is crucial. How can you be sure you’re investing in the right technologies? Download The Modern Marketing Stack: Your Technology Gui…
The rules of marketing and customer engagement continue to change — especially in light of consumer privacy regulations like the CCPA and GDPR. Consumers now expect privacy-oriented communications from all brands. Fail to adjust to their privacy …
A customer data platform (CDP) has become an essential technology in enabling a company’s broader transformation and the wide range of growth initiatives tied to it, including direct-to-consumer diversification, cross-channel lifecycle marketing,…
What defines a high-quality experience? Fast responses and efficient resolutions. But customers also increasingly crave a humanized experience as well. Your ability to provide fast yet personalized service can make or break customer relationships. E…
Inflation continues to impact consumers’ behaviors around a potential recession. Retailers and ecommerce brands should expect an extremely competitive holiday season as shoppers are tightening their belts and looking for savings and the best valu…
