The Engagement Imperative
What’s a B2B marketer to do? Engage better, that’s what. Discover why B2B marketers are increasingly depending on engagement and first-party data to drive better experiences and more effective campaigns in “The Engag…
2021 B2B Marketing Trends Report: How to Augment the Marketing Organization for a Digital-First Future
But marketers today cannot rest easy. They still face challenges, like the need to shift away from in-person events to creating new opportunities for sales. Discover how marketers are filling in these gaps when you download “2021 B2B Marketing…
From Excruciating to Experiential: Tech and Tactics to Get More From Your Virtual Events
Download “From Excruciating to Experiential: Tech and Tactics to Get More From Your Virtual Events,” an ebook designed to help you make the shift from fragmented, one-and-done virtual events to end-to-end experiences that span the entire bu…
Pitney Bowes 2021-2022 Order Experience Index
2021 may be remembered as the year when anyone’s guess was good enough. It was the year of “are we going back to normal, or not? …Or is this the ‘new normal?’” The continued effects of the COVID-19 pandemic, rising inflation, …
The Ecommerce Seller’s Guide to Understanding the New Consumer Mindset: We Know Because We Asked.
As covid-related mandates are lifted, cautious consumers are eager to return to “normal” but figuring out finicky consumer behavior in what is still a time of uncertainty can be a challenge. Enter BOXpoll™ from Pitney Bowes: a weekly …
The Technology Marketer’s Guide to Creating a Thought Leadership Strategy
Thought leadership content builds trust in your brand’s expertise, expands your reach, and helps drive awareness, lead generation, and revenue. IDC’s new interactive eBook, The Technology Marketer’s Guide to Creating a Thought Leadership Strategy,…
How to Use Data and Research to Grow Your Business
Over the last years, data and research have become vital to the success of organizations of all sizes and industries, a trend that is not expected to slow down. Data-driven initiatives range from improving internal business processes and cybersecurity…
GA4 Migration Is Not What You Think
If you’re a current user of Universal Analytics, you have a deadline. Google has announced that July 1, 2023, is the end of UA1, with the assumption being their customers will migrate to Google Analytics 4 (GA4). Learn more with this pdf about…
Reimagine Marketing Collaboration: Remove Barriers to Better Output
Marketing leaders need to implement systems that streamline collaboration so their teams can be more effective, efficient, and successful. A sophisticated teamwork model can sharpen marketing teams by eliminating the disconnected workflows, ineffective…
How Mcommerce Is Connecting the Physical and Digital Shopping Experiences
Though US mcommerce sales will reach 40% of total retail sales in 2023, the days of double-digit growth are over. That means retailers and advertisers must give customers the digital experiences they demand, or risk losing them to competitors. In th…
