More than two years after the pandemic reached the US, brands, marketers and analytics professionals in nearly every industry are still navigating its impact. Consumer shopping and buying behaviors that changed in the pandemic’s earliest days …
Lead generation is the core of your business. But it’s not as simple as generating an inquiry. Successful lead gen happens when you gain a full picture of consumer identities which is much easier with the help of a data partner with robust identi…
We all hear a lot about the power of customer data and Customer Data Platforms (CDPs), but it can be less than clear on how to use this data to get the super powerful results that all businesses strive for! That’s why we’re providin…
We know that getting your brand in front of the right audience is simply the first challenge; what you say once you reach them is also vital to your marketing performance. Join us for our next webinar where AUDIENCEX will be joined by guest presente…
We know that getting your brand in front of the right audience is simply the first challenge; what you say once you reach them is also vital to your marketing performance. Join us for our next webinar where AUDIENCEX will be joined by guest presente…
This executive report provides actionable comparison data for the CRM software features identified as most important by sales and marketing professionals. Features compared (partial list): Accounts and Contact Management Customer Communicati…
Using Ushur’s SmartMail, an automated email routing software solution, Irish Life was able to instantly steer messages to the right department, more accurately than with human agents. Ushur’s conversational AI understands the meaning of eac…
The sheer volume and complexity of claims can interfere with delivering seamless customer experiences, but automation closes that gap. Customer Experience Automation (CXA) helps P&C insurers manage operational costs and mitigate the crisis of ov…
Headquartered in Auckland, New Zealand, Tower Insurance is a large general insurer operating in New Zealand and the Pacific Islands. Five years ago, it saw an opportunity to transform the way it delivered care. "It was the right platform at the…
Customer expectations have changed, with COVID-19 forcing innovation at an accelerated rate to make experiences as self-service and user-friendly as possible. Regardless of what happens next in our “new normal”, this evolution must continue…
