To learn how marketers can kickstart — or even scale — their ABX program, we sat down with a panel of experts from ON24, Netline and Demandbase and developed our latest B2B Trends Report, “Scaling Your ABX Strategy.” In…
Julie Bornstein helped create Sephora’s Beauty Insider program, a gold standard in the industry for customer rewards. Because of this, The Yes has a handy blueprint. Get the inside scoop on Bornstein’s simple, data-driven approach that conti…
The cloud experience everywhere allows you to free up capital, boost operational and financial flexibility, and open talent to innovate faster across a broader spectrum of customer solutions. The advantages of operating in the cloud include: S…
Tech Clarity research indicates top performers succeed with simulation technology. Nearly half (44%) of manufacturers say design decisions have become more difficult. For engineers to complete their work effectively, they need to be empowered with powe…
Digital growth shows no sign of slowing down, with 4.88 billion active internet users across the world and 57.8% of the population making online purchases. In Europe, 53% of the population used e-commerce in 2021, and the continent boasts one of t…
Brand trust has become a top priority for advertisers, as consumers grow more concerned with the ethical and social standards of the companies and platforms they interact with. Recognizing the importance of brand trust, the Pinterest UX research tea…
“Dirty” data can topple multi-million dollar business decisions, yet even though 98% of professionals believe that high-quality data is strategically essential, only 51% actually consider their data to be “clean” enough to lever…
The research industry is rapidly changing. In turn, insights leaders must evolve their approach in order to be successful in the new frontier of market research and business demands. Based on GreenBook’s GRIT Report: Business and Innovation Editi…
More than two years after the pandemic reached the US, brands, marketers and analytics professionals in nearly every industry are still navigating its impact. Consumer shopping and buying behaviors that changed in the pandemic’s earliest days …
Lead generation is the core of your business. But it’s not as simple as generating an inquiry. Successful lead gen happens when you gain a full picture of consumer identities which is much easier with the help of a data partner with robust identi…
