Many brands are spending big on social platforms and turning to influencers to make more personal (and profitable) connections with their potential customers. But with the ever-growing number of influencers out there, and the major dollars being inv…
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Your B2B customers consume content differently than they did even two years ago. Have you adjusted how you develop and deliver content to meet their needs? To engage your audience, you must shift to a “content experience mindset.” In t…
At a time when marketers face greater financial scrutiny, marketing measurement is more complex than ever. Consumers’ attention is fragmented. There’s also ad fraud, the death of the third-party cookie, and privacy regulations to contend wi…
While safeguarding and future-proofing the supply chain is incredibly important, doing so without a personalization strategy can create loyalty and retention problems in the long run. During this live Tech-Talk Webinar, industry experts from Adobe a…
If you haven’t noticed, reboots, remakes, sequels, and prequels seem to be everywhere on streaming television. There’s a reason for all these reimaginings: if done right, they can help drive big audiences—streaming services and advert…
The global gift card market is projected to reach more than a trillion dollars ($1.4 trillion) by 2026. NAPCO Research’s fifth annual gift card industry research report, sponsored by Blackhawk Network, has expanded for the first time to a multina…
As marketers, data is at the crux of almost everything we do—we gather, prepare, and analyze… in hopes of turning ALL that information into strategic fuel. But how do we get from A (collecting/preparing/analyzing heaps of data) to B (a happy…
Using a service provider to help you manage the process of adding experienced marketing professionals to your team, will remove the recruiting and administration burden from your to do list, allowing you to focus on meeting your marketing objectives. …
Since there is a high probability that your potential B2B customers are already searching with Google, running a Google Search Ads campaign as part of your marketing strategy makes perfect sense. Read our blog post for some beginner g…
