Many will remember the smell and feel of an Abercrombie & Fitch circa the 2000s. These days, Abercrombie & Fitch looks and feels quite different: Stores are a little less dark and sizing and model representation are more inclusive.&nb…
Retailers know that personalization is the differentiating factor when it comes to thriving in the digital space. This is especially true during the coveted holiday season. Yet, how do you go about curating a tailored 1:1 personalization strat…
If you haven’t noticed, reboots, remakes, sequels, and prequels seem to be everywhere on streaming television. There’s a reason for all these reimaginings: if done right, they can help drive big audiences—streaming services and advert…
What do 170+ telco service providers think about their readiness to monetize 5G services for enterprises? This TM Forum report examines their answers, outlines which BSS capabilities are needed most urgently, and explores the strategies to get BSS 5G-r…
Did you know that the average response rate of direct mail is 9%, compared with 1% from email? Prospects today are inundated by digital noise, and it’s getting tougher to meaningfully connect with them. So how can you make a difference? Corporate gi…
Our US Apparel Retail Features Benchmark 2022 report breaks down the online and in-store features they value the most, and how 10 leading retailers compare on those fronts. Download this complementary report now. Simply enter your information to …
Tracking and targeting have become mainstays in the digital playbook. But they will soon get much more difficult. As the end of third-party cookies nears and more consumers demand to know how their data is used, foundational marketing tactics will make…
Did you know that 74% of consumers say they are likely to choose another business after a poor phone experience? When the phone rings, are you building relationships or driving …
Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use c…
In this webinar, Omdia VP for Media & Entertainment Research Rob Gallagher draws on this research and more to explain how media technology vendors capture this growth by better connecting with customers via innovative marketing strategies. In th…
