At a time when marketers face greater financial scrutiny, marketing measurement is more complex than ever. Consumers’ attention is fragmented. There’s also ad fraud, the death of the third-party cookie, and privacy regulations to contend wi…
While safeguarding and future-proofing the supply chain is incredibly important, doing so without a personalization strategy can create loyalty and retention problems in the long run. During this live Tech-Talk Webinar, industry experts from Adobe a…
Many brands are spending big on social platforms and turning to influencers to make more personal (and profitable) connections with their potential customers. But with the ever-growing number of influencers out there, and the major dollars being inv…
The global gift card market is projected to reach more than a trillion dollars ($1.4 trillion) by 2026. NAPCO Research’s fifth annual gift card industry research report, sponsored by Blackhawk Network, has expanded for the first time to a multina…
As marketers, data is at the crux of almost everything we do—we gather, prepare, and analyze… in hopes of turning ALL that information into strategic fuel. But how do we get from A (collecting/preparing/analyzing heaps of data) to B (a happy…
Using a service provider to help you manage the process of adding experienced marketing professionals to your team, will remove the recruiting and administration burden from your to do list, allowing you to focus on meeting your marketing objectives. …
Since there is a high probability that your potential B2B customers are already searching with Google, running a Google Search Ads campaign as part of your marketing strategy makes perfect sense. Read our blog post for some beginner g…
Fill out this form to download our complimentary report, Global pay-TV and online video subscriptions to pass three billion in 2027, and gain insight into the future of online video subscriptions worldwide. This report provides a sample of the resea…
Many will remember the smell and feel of an Abercrombie & Fitch circa the 2000s. These days, Abercrombie & Fitch looks and feels quite different: Stores are a little less dark and sizing and model representation are more inclusive.&nb…
Retailers know that personalization is the differentiating factor when it comes to thriving in the digital space. This is especially true during the coveted holiday season. Yet, how do you go about curating a tailored 1:1 personalization strat…
