Companies find themselves in a new era in which consumer privacy laws like General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are at the forefront. In response to these regulations, browsers like Safari, Chrome, an…
While the push for privacy is forcing companies across industries to rethink how they collect and utilize data to orchestrate customer experiences, it’s also opening up new opportunities to differentiate their brand and transform their relationsh…
If you work for a global brand—or one that’s planning to expand abroad—you know you need to market to audiences that speak different languages. Because without on-brand, high-quality content tailored to each market, you can’t create a custo…
Selecting a commerce solution to fit your specific needs can be a difficult, time-consuming process. The analyst reports Forrester Research produces are specifically designed to help brands and businesses make informed decisions. For their Q2 2022 B…
With the majority of customer experiences (CX) taking place on mobile channels, success is judged by metrics like open rates, clickthrough rates, and conversions. But the rules of mobile engagement are changing. In fact, Swrve research found that ro…
Marketing your home goods and services isn’t easy. There is a lot of noise and more brands flexing their D2C skills. Traditional customer acquisition techniques just aren’t cutting it anymore, especially when social media CPMs have doubled in the la…
In this ebook, we: Explore the emotional connection between novel experiences, feelings of reward, attention and overall happiness Identify 4 key influences that bring fresh energy to event design Share real-world examples of how thoughtful t…
Asking the right pre-trip questions will give you the data you need to deliver curated, meaningful experiences that reward and show appreciation for participants’ hard work. As a result, top performers will connect those thoughtful touches and go…
Data clean rooms are just the start to making data collaboration and activation possible for CPGs and retailers. Getting it right will mean a stronger partnership, increased customer data privacy and more effective activation and measurement. But what&…
The adoption of online shopping accelerated during the pandemic, which is placing increased pressure on grocery retailers to drive traffic into their brick-and-mortar locations and create synergies between their digital and physical offerings. In fa…
