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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

Using Digital Shelf KPIs to Improve Your Marketing Strategy

Understanding your performance across metrics and inputs—ranging from total sales to inventory to reviews to their actual product content—isn’t enough to positively influence your strategies. You need to also be able to use that infor…

Enterprise IT / Featured Tech / Sales & Marketing

Aberdeen CX Agility Knowledge Brief

Increasing marketing effectiveness Boosting the ROMI Generating revenue growth And delighting Customers Request Free!

Enterprise IT / Featured Tech / Sales & Marketing

Focus on the Customer, not the Application: Leverage AI and Automation to Transform the Customer Experience

Join IDC’s Maureen Fleming as she uncovers a new breed of software that modernizes operations, with customer experience at the forefront. Together with Ushur’s Kashif Mahbub, learn how to: Reshape your interaction model across the entire custo…

Enterprise IT / Featured Tech / Sales & Marketing

Leveraging Conversational AI: Best Practices from the Front Lines

Panelists from AstraZeneca, Epsilon and other leaders in the pharmaceutical space will share experiences, best practices and pitfalls to avoid when implementing next-generation tools to help drive success across your specific programs and priorities. I…

Downloads / InfoTech / Research / Sales & Marketing

2021 Gartner® Magic QuadrantTM for Cloud Database Management Systems

According to Gartner, “Database management systems continue their move to the cloud — a move that is producing an increasingly complex landscape of vendors and offerings. This Magic Quadrant will …

Enterprise IT / Featured Tech / Sales & Marketing

Aberdeen: CX Agility for B2B Companies

In this report, you’ll learn why – for this reason – CX agility should be a top priority for B2B leaders, the primary challenges presented by today’s digitally empowered buyers, and the key benefits companies can expect by overcoming those …

Enterprise IT / Featured Tech / Sales & Marketing

Advanced Readership Data and Insights that will Supercharge your Earned Media Efforts

Comms’ search to prove its impact on the bottom line is never-ending. Within the pages of this eBook – Earned media’s value: The true story, presented by Memo – one of the most powerful forces to help in that pursuit is revealed…

Enterprise IT / Featured Tech / Sales & Marketing

First-Party Data Strategy Takes the Cake

By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, market…

Enterprise IT / Featured Tech / Sales & Marketing

Present and Future of Financial Services Marketing

Our consumer-led research looking at the UK, Germany, Netherlands and France, examines how FinServ organisations have had to adapt in the midst of an extremely challenging economic environment, and the role technology plays within Marketing, allowing F…

Enterprise IT / Featured Tech / Sales & Marketing

5 Principles for Creating Meaningful Customer Experiences Based on Data

Do you have the right marketing strategy to adapt to change? From the loss of third-party cookies to the addition of new privacy regulations marketers are facing new challenges every day. In our latest playbook, we’re laying out a roadmap f…

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