Data clean rooms are just the start to making data collaboration and activation possible for CPGs and retailers. Getting it right will mean a stronger partnership, increased customer data privacy and more effective activation and measurement. But what&…
The adoption of online shopping accelerated during the pandemic, which is placing increased pressure on grocery retailers to drive traffic into their brick-and-mortar locations and create synergies between their digital and physical offerings. In fa…
Understanding your performance across metrics and inputs—ranging from total sales to inventory to reviews to their actual product content—isn’t enough to positively influence your strategies. You need to also be able to use that infor…
Panelists from AstraZeneca, Epsilon and other leaders in the pharmaceutical space will share experiences, best practices and pitfalls to avoid when implementing next-generation tools to help drive success across your specific programs and priorities. I…
According to Gartner, “Database management systems continue their move to the cloud — a move that is producing an increasingly complex landscape of vendors and offerings. This Magic Quadrant will …
Comms’ search to prove its impact on the bottom line is never-ending. Within the pages of this eBook – Earned media’s value: The true story, presented by Memo – one of the most powerful forces to help in that pursuit is revealed…
By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, market…
Our consumer-led research looking at the UK, Germany, Netherlands and France, examines how FinServ organisations have had to adapt in the midst of an extremely challenging economic environment, and the role technology plays within Marketing, allowing F…
Do you have the right marketing strategy to adapt to change? From the loss of third-party cookies to the addition of new privacy regulations marketers are facing new challenges every day. In our latest playbook, we’re laying out a roadmap f…
In the second part of this series, Mike and Marc discuss the benefits and strategies you can use to reach a captive and constantly growing audience. How have peer-reviewed publishers like Lippincott pivoted into this medium, and how can that help el…
