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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

Using Digital Shelf KPIs to Improve Your Marketing Strategy

Understanding your performance across metrics and inputs—ranging from total sales to inventory to reviews to their actual product content—isn’t enough to positively influence your strategies. You need to also be able to use that infor…

Enterprise IT / Featured Tech / Sales & Marketing

Aberdeen CX Agility Knowledge Brief

Increasing marketing effectiveness Boosting the ROMI Generating revenue growth And delighting Customers Request Free!

Enterprise IT / Featured Tech / Sales & Marketing

Focus on the Customer, not the Application: Leverage AI and Automation to Transform the Customer Experience

Join IDC’s Maureen Fleming as she uncovers a new breed of software that modernizes operations, with customer experience at the forefront. Together with Ushur’s Kashif Mahbub, learn how to: Reshape your interaction model across the entire custo…

Enterprise IT / Featured Tech / Sales & Marketing

Leveraging Conversational AI: Best Practices from the Front Lines

Panelists from AstraZeneca, Epsilon and other leaders in the pharmaceutical space will share experiences, best practices and pitfalls to avoid when implementing next-generation tools to help drive success across your specific programs and priorities. I…

Downloads / InfoTech / Research / Sales & Marketing

2021 Gartner® Magic QuadrantTM for Cloud Database Management Systems

According to Gartner, “Database management systems continue their move to the cloud — a move that is producing an increasingly complex landscape of vendors and offerings. This Magic Quadrant will …

Enterprise IT / Featured Tech / Sales & Marketing

Guide to the most important sales enablement metrics (in medtech)

In this brand new guide developed by Bigtincan — global leaders in sales enablement working with hundreds of medical device and diagnostics companies — you’ll learn what metrics matter the most right now for commercial operations and revenu…

Enterprise IT / Featured Tech / Sales & Marketing

CX Agility in Customer Data: 5 Building Blocks for Hyper-Personalized Interactions

while hyper-personalizing interactions across all customer engagement channels.  Request Free!

Enterprise IT / Featured Tech / Sales & Marketing

Aberdeen: CX Agility for B2B Companies

In this report, you’ll learn why – for this reason – CX agility should be a top priority for B2B leaders, the primary challenges presented by today’s digitally empowered buyers, and the key benefits companies can expect by overcoming those …

Enterprise IT / Featured Tech / Sales & Marketing

Advanced Readership Data and Insights that will Supercharge your Earned Media Efforts

Comms’ search to prove its impact on the bottom line is never-ending. Within the pages of this eBook – Earned media’s value: The true story, presented by Memo – one of the most powerful forces to help in that pursuit is revealed…

Enterprise IT / Featured Tech / Sales & Marketing

First-Party Data Strategy Takes the Cake

By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, market…

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