Analytics Friday Forum
As an analytics pro, you’ve got to stay ahead of the curve. And that means keeping up with relevant industry changes (we’re lookin’ at you, Google Analytics 4 transition). So, you definitely don’t want to miss our Analytic…
Going Beyond Intuition: How a Proactive Approach Can Help You Avoid a Brand Crisis
As a result, communications teams have to be hyper-aware of discussions and sentiment towards current events so that they can make an informed decision on whether or not to join the conversation. But how do you ensure that you’re taking the right st…
UK Digital Video Viewers 2022: Audiences on Connected TVs Represent Growing Opportunities for Marketers
Digital video viewers are expected to amount to nearly three-quarters of the UK population this year. Learn our latest estimates for digital video viewers in the UK, including the biggest demographic growth, ad-supported opportunities, and more. Dow…
Using Data to Drive Demand: New Research for the B2B Marketer
It’s no surprise that data can play a key role in the effectiveness of your organization’s demand generation programs. According to this recent report, "How Marketers Are Using Data to Drive Demand," nearly half of marketers believe applying …
Retail in ’22: How to Integrate Retail Locations and eCommerce
The retail community is well aware that 2022 has gotten off to a challenging start. While stores are reopening, supply chain disruptions and inventory shortages remain. Hiring and retention continues to be an issue, and customers are expecting to keep …
How to Promote an Event Attendees Can’t Wait to Sign Up For
You know your events are valuable, exciting experiences, designed to offer your attendees an endless array of benefits. So… How do you convince potential attendees to register and attend? How do you stand out from their other event invitations,…
In-Person Events Are Back. What Do Marketers Think About It?
SmartBrief polled its audience of B2B and B2C marketers about in-person events now that mask mandates have been lifted across the country. More than 475 marketers responded to the survey in March. We compared the findings to a July 2021 survey of the s…
Evaluating Customer Service Software
Evaluating customer service software can be hard. Even for the most experienced CX professional. After all, selecting the right customer service software requires juggling a wide range of priorities across the organization. Priorities defined by line-o…
When QSR Meets Digital | A 360 Approach To Your Online Restaurant Strategy
86% of customers are willing to pay more for a great customer experience. Forrester found a 69% increase in contactless transactions since 2020, with 21% of guests using ONLY contactless or mobile payments. So, for your QSR, is ‘going digit…
Automating your Creative Ecosystem
While you can’t automate creativity itself, automating key parts of the ecosystem enables scalability and speeds time to market. This white paper looks at what parts of the creative ecosystem are most ripe for automation. In particular, it explor…
