In today’s marketing world, content is king. With so much access to information on the internet, huge corporations and small businesses are all competing with each other for your attention (and your target market’s attention). But unlike a …
Chief marketing officers are reporting increased pressure to prove the impact of marketing spending. But too often this means a focus on short-term metrics, like sales revenue, instead of longer-term efforts like brand building. To achieve their long-t…
The single biggest thing you can do to crush your digital marketing goals in 2022 is to have the right strategies for phone conversations. It sounds crazy, but it’s true. People call businesses billions of times a month, and those calls are huge …
Are you passionate about driving employee engagement in your workplace and across your PR teams? We’re two years into the pandemic and we’re still navigating how to build and maintain a positive work environment amongst a disparate hybri…
Convenience and speed are top priorities for consumers in every industry. But for the car shopping experience, where nearly every buyer’s cycle starts online and is hyperfocused on the customer experience, convenience and speed are critical to…
The report includes product recalls, workplace issues, and individual crises including the likes of Hyundai, Starbucks and the infamous Oscars slap. What you’ll learn in our analysis: The most engaged crises, and how they captured …
Reputation and crisis. They have long been two of the most relevant words to all communicators, whose jobs have long revolved around protecting the former, while combatting the latter. The digital age, however, has made that function even more chall…
Read this report to learn how the pandemic exacerbated long-term challenges facing higher education’s business model, and gain insights into new ways to rethink your tuition pricing strategies for success.Request Free!
A presentation delivered by Maria Rua Aguete, Omdia’s Senior Research Director, TV, Online and Advertising, as part of the SERIES MANIA event held in Lille, France during March 2022.Request Free!
Even as the effects of the pandemic subside, many grocery retailers are still tempted to halt or cut back on marketing. At some level, the rationale behind that impulse is understandable. At the beginning of 2022, continuing supply chain challenges, ha…
