With the pandemic still looming large over commerce and travel, more and more organizations have moved to remote work. We all have found both personal and business connections can be made and grown virtually, saving time and money. Addition…
Salesforce platform offers opportunities to supercharge business growth. Businesses invest in Salesforce implementation to provide a seamless and data-rich customer experience. Make the most of your Salesforce investment to maximize revenue and streaml…
The capabilities available through customer data platforms (CDPs) can dramatically improve marketing campaigns and take the guesswork out of acting on customer needs and expectations. But, not all CDPs have the same capabilities. In a confusing and …
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Prepare for the Future of Energy Energy organizations are currently facing a slew of disruptions that are shaking up the industry and leaving them with many operational challenges. Their legacy systems and siloed, manual processes can no longe…
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Buy-side, sell-side, and market utility firms continue to struggle with too many disconnected systems and processes that operate complex high-risk businesses. Decades of under investment in technology has exposed ongoing inefficiencies that are now bei…
The right customer segmentation can help marketers and business leaders streamline their processes, drive better responses, and higher-quality customers. But what “What does a successful segmentation look like?” A successful segme…
In today’s marketing world, content is king. With so much access to information on the internet, huge corporations and small businesses are all competing with each other for your attention (and your target market’s attention). But unlike a …
Chief marketing officers are reporting increased pressure to prove the impact of marketing spending. But too often this means a focus on short-term metrics, like sales revenue, instead of longer-term efforts like brand building. To achieve their long-t…
