In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, will discuss consumer expectations relating to brand values and how marketers can impactfully reach today’s socially conscious consumers. Join this live webinar, made possib…
Business collaboration tools and social media have been a lifeline for modern organizations. But ungoverned, these channels may also threaten your brand’s reputation or lead to large fines. This e-book explores the hidden risks of both and how yo…
With the pandemic still looming large over commerce and travel, more and more organizations have moved to remote work. We all have found both personal and business connections can be made and grown virtually, saving time and money. Addition…
Salesforce platform offers opportunities to supercharge business growth. Businesses invest in Salesforce implementation to provide a seamless and data-rich customer experience. Make the most of your Salesforce investment to maximize revenue and streaml…
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Prepare for the Future of Energy Energy organizations are currently facing a slew of disruptions that are shaking up the industry and leaving them with many operational challenges. Their legacy systems and siloed, manual processes can no longe…
Discover how leading retail and consumer financial institutions trust Appian to help them deliver engaging customer experiences transparently across every channel.Request Free!
Buy-side, sell-side, and market utility firms continue to struggle with too many disconnected systems and processes that operate complex high-risk businesses. Decades of under investment in technology has exposed ongoing inefficiencies that are now bei…
The right customer segmentation can help marketers and business leaders streamline their processes, drive better responses, and higher-quality customers. But what “What does a successful segmentation look like?” A successful segme…
The capabilities available through customer data platforms (CDPs) can dramatically improve marketing campaigns and take the guesswork out of acting on customer needs and expectations. But, not all CDPs have the same capabilities. In a confusing and …
