‘The world’s most valuable resource is no longer oil, but data’. So proclaimed a headline in the Economist back in 2017. Changing attitudes towards data privacy, Google’s plans to phase out third-party cookies, and an incr…
“The cloud is now a fundamental ingredient for building financial resilience. The cloud provides organisations with a scalable, secure, and cost-effective platform to run their applications and data. This can help organisations to improve th…
Dealerships must invest in the foundational elements that determine what is pushed into marketing tools. Data is trapped in silos because tools were never designed to track, store, and react to customer behaviors, and are incapable of doing so. In t…
We at SheerID wanted to understand how the current economy is impacting people’s spending habits, so we surveyed 1,600 consumers in the UK to find out how they felt about the downturn, how their purchase behaviour has changed, and what brands can…
In this shaky economy, brands looking to acquire and retain customers face an uphill battle. But a new survey by SheerID on European customers revealed a path to success: price relief and creating emotional connections. In our study of more than 4,5…
We live in a time when noise can be overwhelming. We scroll tens of meters every day, our feeds brimming with elements. We are bombarded with marketing messages, and billions of dollars are spent on bland marketing communications that are quickly f…
Read the IDC InfoBrief to learn how companies in five select industries are reshaping their future by focusing on service excellenceRequest Free!
Pharmaceutical companies are struggling with a growing gap between gross to net prices, with data showing that average net drug prices have declined for the past five years and the retail prices of brand-name drugs have been reduced to less than half o…
At Finlytica, we help banks use advanced analytics and AI to solve their most difficult challenges, including growing revenue while maintaining profitability. As a subsidiary of Pegasus Knowledge Solutions, Inc. (PKSI), founded in 1997, the Finlytic…
Demand generation is an essential part of many a B2B marketer’s job—likely your job. And demand generation never stops—it’s not a one and done. Which means you have to stay current with the latest demand gen trends, tactics, an…
