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Sales & Marketing

Downloads / Research / Sales & Marketing

5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision-making. Gen AI is a game changer …

Downloads / Research / Sales & Marketing

Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is …

Research / Sales & Marketing / White Papers

12 Tips for Selling to C-Suite

How should frontline sales professionals approach selling to the C-suite in today’s ultra-competitive market? We called on ZoomInfo’s top sales people — including our founder and CEO — to bring …

Downloads / Research / Sales & Marketing

How to Create Sales Email Sequences That Convert

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence …

Downloads / Research / Sales & Marketing

Expanding Markets, Growing Pipelines: Recipes for Sales Success

These stories from real GTM professionals show how revenue leaders at companies of all sizes are leveraging GTM Intelligence to expand their reach, grow their pipelines, and close more deals. …

Downloads / Research / Sales & Marketing

Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building …

Downloads / Research / Sales & Marketing

AI in Sales: How AI is Transforming Go-to-Market

How will generative AI transform sales? It’s a question that promises to drive billions of dollars in revenue opportunities over the next five to 10 years. And if you’re not …

Downloads / Research / Sales & Marketing

6 Marketing Moves of Winning Fintech Brands

This infographic includes shocking statistics, like why 75% of venture-backed fintechs fail in year one, helpful tips, like the top five reasons campaigns fall flat, and actionable steps, like six …

Downloads / Research / Sales & Marketing

How to Stand Out in a Crowded Cybersecurity Market

Calling All CyberSecurity Marketers! Marketing in cybersecurity comes with its own set of challenges: complex products, skeptical buyers, and a market flooded with competitors. This infographic breaks down what actually …

Downloads / Research / Sales & Marketing

Lead Follow-Up Best Practices Report

Following up is where real conversions happen. The Lead Follow-Up Best Practices Report from Knowledge Hub Media breaks down how consistency, value, and timing can turn initial interest into real …

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