Building a strategic approach to AI deployment isn’t always easy. If it’s a challenge you’ve faced, you’re not alone. It’s a challenge that Allianz, Bayer & Lidl have had to overcome, and their data leaders want to …
Use this guide to get the strategies to build the emotional connections that drive long-term relationships and increase lifetime customer value. What you’ll find in the guide: What emotional loyalty is and why your business needs it Expert i…
Despite higher vaccination rates, China has lower protection in the population than Hong Kong due to the lower efficacy vaccines administered. Most of these deaths can be prevented if alternative and available Western vaccines were used as boosters in …
This Is especially true of continually developing stories that will certainly impact every business, as well as notable annual events on the horizon. The continuing presence of COVID-19 and the fluidity of its impact, including the semblances of nor…
“Your Guide to Customer-Focused Technology” gives you insights on how your teams can work more efficiently with a focus on customers. Use this detailed resource to start developing your roadmap toward connecting your customer experiences ac…
"When story and behavior are consistent, we relax; when story and behavior are inconsistent, we get tense. We have a deep psychological need for our stories and behaviors to be consistent." ― Christina Baldwin, Storycatcher: Making …
Digital retail media allows retailers to better serve their customers with relevant content during the online shopping experience. Activating retail media creates new opportunities for consumer electronics brands to keep their products top-of-mind amo…
When considering a digital overhaul, hospitals and health systems must take a holistic approach. The need for faster, more secure access to telehealth and patient portals has spiked since the pandemic. But all elements of an organization are affected b…
Data deprecation got you down? As a marketer, you’ve probably heard a lot about the impending phase-out of third-party identifiers–we certainly have. But what we don’t talk about enough is unique, strategic and actionable ways to miti…
In addition to honouring the 100 brilliant executives who make up this year’s list, this report also contains exclusive interviews with 23 of them, highlighting their key achievements of 2021, the challenges they’ve overcome along the way a…
