"When story and behavior are consistent, we relax; when story and behavior are inconsistent, we get tense. We have a deep psychological need for our stories and behaviors to be consistent." ― Christina Baldwin, Storycatcher: Making …
Digital retail media allows retailers to better serve their customers with relevant content during the online shopping experience. Activating retail media creates new opportunities for consumer electronics brands to keep their products top-of-mind amo…
Customers want to communicate with your business like they do with their friends—effortlessly. That’s where Zendesk comes in. Zendesk’s new Suite for Service allows your business representatives to deliver natural and personalized …
Encoding refers to converting captured video and/or rendered PC graphics into a digital format that helps facilitate recording, moving, multiplying, sharing, altering, or otherwise manipulating the video content for editing, transport, and viewing.Requ…
Building a strategic approach to AI deployment isn’t always easy. If it’s a challenge you’ve faced, you’re not alone. It’s a challenge that Allianz, Bayer & Lidl have had to overcome, and their data leaders want to …
When considering a digital overhaul, hospitals and health systems must take a holistic approach. The need for faster, more secure access to telehealth and patient portals has spiked since the pandemic. But all elements of an organization are affected b…
Data deprecation got you down? As a marketer, you’ve probably heard a lot about the impending phase-out of third-party identifiers–we certainly have. But what we don’t talk about enough is unique, strategic and actionable ways to miti…
In addition to honouring the 100 brilliant executives who make up this year’s list, this report also contains exclusive interviews with 23 of them, highlighting their key achievements of 2021, the challenges they’ve overcome along the way a…
Stop & Shop has had to quickly adapt to a changing market landscape in recent years. Unexpected supply-chain issues kept marketing efforts focused on a rapidly changing environment in order to produce multiple broadcast, online video, radio, in-sto…
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