Getting your content in front of a relevant audience that fits your buyer persona will increase your chances of generating high quality leads. In the crowded tech market, content syndication can be a very successful lead generation tool, if you can avo…
Retailers and brands face a choice of global DTC ecommerce service providers. These companies may serve clients of different sizes and have varying scaling capabilities, provide differing levels of advisory services (or none at all), have varying degre…
The last two years have resulted in permanent changes in customer behavior. Businesses have been swept up in the Digital Wave – and even as the world opens up (slowly), they will still continue to be carried away on its current. Freshworks’ ho…
The Power of Targeted Outreach While Peak Power serves a massive addressable market, they have always been highly targeted in their sales and marketing campaigns. Valuing engagement over volume, they have built elaborate sales processes to identi…
The Power of Targeted Outreach While Peak Power serves a massive addressable market, they have always been highly targeted in their sales and marketing campaigns. Valuing engagement over volume, they have built elaborate sales processes to identi…
Manufacturers today recognize the relationship between production quality and the bottom line. Quality is integral to overall operational processes and yields. Increasing output without maintaining quality results in higher costs in the form of r…
Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the …
Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the …
For many, it is an opportunity to significantly transform the organization from a transactional model to a relationship model with customers built around lifestyle, affinities, and experiences. Creating high moments of engagement and making personal, e…
It’s a dilemma marketers can’t spend their way out of. As customer acquisition costs rise, brands need to find cost effective ways to build and nurture strong direct relationships with their key consumer communities. And to do that, they ne…
