In a continuously evolving discipline such as communications, PR professionals have myriad questions about the skills they need to master to ensure a prosperous future for themselves and the organizations they represent. On Wednesday, March 9, …
As consumers shifted to online shopping last year, a boom in e-commerce orders stressed the networks of UPS, FedEx and Amazon. The high demand has led to a shift in service on the part of logistics providers, and strategy revamp on part of shippers. …
Consumers are ready to go to in-person retail events again, but it will take careful attention to craft the right concepts, promotion and execution to build your brand and customer loyalty. Many retailers tell us that they’re going to spend more …
Effectively selling to the C-suite requires a deeper understanding of how to decipher their decision-making style, how they disseminate information, and how to provide materials tailored to their unique style. The needs of the C-suite are often quit…
Effectively selling to the C-suite requires a deeper understanding of how to decipher their decision-making style, how they disseminate information, and how to provide materials tailored to their unique style. The needs of the C-suite are often quit…
For many, it is an opportunity to significantly transform the organization from a transactional model to a relationship model with customers built around lifestyle, affinities, and experiences. Creating high moments of engagement and making personal, e…
It’s a dilemma marketers can’t spend their way out of. As customer acquisition costs rise, brands need to find cost effective ways to build and nurture strong direct relationships with their key consumer communities. And to do that, they ne…
It’s a challenging time to be running a retail business, right? Over the last two years, supply chains have crumbled and shipping costs have skyrocketed, fueled by global lockdowns and surging e-commerce demand. With the issues unlike…
Marketing technology, like email automation, is indispensable—allowing brands to personalize communications based on customer responsiveness and behaviors. But does your current advertising technology do this for you as well? This webinar w…
Find out why brands are building their business models around trust to ensure they are collecting consented first-party data and honoring their customers’ preferences. During this live Tech-Talk Webinar, our guest from OneTrust will share how to …
