For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its eff…
For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its eff…
Gannett wanted to automate its process for lead enrichment, cross-selling and lead routing starting with their annual “Best of the Best” awards’ previous company winners. Starting with just company names and the ‘Best of’ …
Each week, 6Pages – a new kind of market-intelligence service focused on far-reaching shifts in business & technology – looks across industries and technologies to surface and analyze 3 market shifts from the past week that will have im…
Each week, 6Pages – a new kind of market-intelligence service focused on far-reaching shifts in business & technology – looks across industries and technologies to surface and analyze 3 market shifts from the past week that will have im…
Salesforce has added new features to Commerce Cloud that allow your company to easily evolve along with changing customer expectations. These new features support the much-talked-about headless architecture. In this white paper, we cover: Head…
Consider these numbers: 95% of customers say trusting a company increases their loyalty (Salesforce Research) 83% say joining a loyalty program will keep them making purchases at that business (Semrush) Consumers who participate in high-perfo…
Their rapid growth has been engineered from the beginning and despite being late entrants into their markets, these companies have succeeded using new age marketing techniques. This short book from author Ryan Holidayis easy to read and an absolute mus…
Modern marketers aim to get targeted information to anyone, any time, and anywhere. When time to market is of the essence and a campaign is measured by critical success KPI’s, a clever marketer relies on smart templates based on DAM data to enable on-t…
While you can’t automate creativity itself, automating key parts of the ecosystem enables scalability and speeds time to market. This white paper looks at what parts of the creative ecosystem are most ripe for automation. In particular, it explor…
