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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

Automating your Creative Ecosystem

While you can’t automate creativity itself, automating key parts of the ecosystem enables scalability and speeds time to market. This white paper looks at what parts of the creative ecosystem are most ripe for automation. In particular, it explor…

Enterprise IT / Featured Tech / Sales & Marketing

Adding Intelligence to Your DAM with Smart Templates

Digital asset management systems aren’t new anymore. After two decades of enhancements and upgrades, DAMs are pretty good at doing what they’re designed to do: ingest, store, transform, and distribute assets. Ok, great –we’ve got bas…

Enterprise IT / Featured Tech / Sales & Marketing

5 Tips to Avoid Common Content Syndication Mistakes

Getting your content in front of a relevant audience that fits your buyer persona will increase your chances of generating high quality leads. In the crowded tech market, content syndication can be a very successful lead generation tool, if you can avo…

Enterprise IT / Featured Tech / Sales & Marketing

Global DTC Ecommerce: A Buyer’s Guide

Retailers and brands face a choice of global DTC ecommerce service providers. These companies may serve clients of different sizes and have varying scaling capabilities, provide differing levels of advisory services (or none at all), have varying degre…

Enterprise IT / Featured Tech / Sales & Marketing

The Future of CX: 2022

The last two years have resulted in permanent changes in customer behavior. Businesses have been swept up in the Digital Wave – and even as the world opens up (slowly), they will still continue to be carried away on its current. Freshworks’ ho…

Enterprise IT / Featured Tech / Sales & Marketing

[Case Study] How Switching B2B Contact Data Providers Increased Peak Power’s Prospect Engagement Rate by 150%

The Power of Targeted Outreach While Peak Power serves a massive addressable market, they have always been highly targeted in their sales and marketing campaigns. Valuing engagement over volume, they have built elaborate sales processes to identi…

Enterprise IT / Featured Tech / Sales & Marketing

How Switching B2B Contact Data Providers Increased Peak Power’s Prospect Engagement Rate by 150%

The Power of Targeted Outreach While Peak Power serves a massive addressable market, they have always been highly targeted in their sales and marketing campaigns. Valuing engagement over volume, they have built elaborate sales processes to identi…

Enterprise IT / Featured Tech / Sales & Marketing

Boosting Production Quality with Advanced Analytics

Manufacturers today recognize the relationship between production quality and the bottom line. Quality is integral to overall operational processes  and yields. Increasing output without maintaining quality results in higher costs in the form of r…

Research / Sales & Marketing / White Papers

The Power of Conversational Intelligence

Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the …

Research / Sales & Marketing / White Papers

The Power of Conversational Intelligence

Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the …

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