As an IT professional working in the data center, you have daily operational tasks to tackle as well as larger strategic objectives. Your responsibilities include maximizing uptime, improving security, optimizing operations, and meeting your budget. As…
RappiPay turned to Persado to cut through a noisy marketplace, reasoning that AI and machine learning would be the best way to quickly understand what content resonated with customers and drive more engagement. The two companies worked together to laun…
As the world begins to recover from the pandemic and return to ‘normal’, the role of data in marketing is set to enter a new phase as long-stalled projects roll back into life. But with the nature of data-driven marketing now at a crossr…
A buying experience with less interaction with sellers? A recent study by Gartner revealed that 43% of all buyers prefer a rep-free experience in their buying journey. The future of B2B digital selling will be an immersive, …
For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its eff…
For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its eff…
For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its eff…
Gannett wanted to automate its process for lead enrichment, cross-selling and lead routing starting with their annual “Best of the Best” awards’ previous company winners. Starting with just company names and the ‘Best of’ …
By deploying a 5-step Wrkflow (steps shown below), our client was able to identify 105 potential candidates, with a conversion rate of 3.8%. Using a combination of our bots and Wrkforce, the previously manual work of going through Social Media profiles…
This ebook talks about how 2020 has seen spending habits become increasingly more cautious as people adjust to life during COVID-19. This means that the prospect of attracting new customers has become a major challenge for many businesses. As a re…
