Have questions about how to use artificial intelligence (AI) for marketing? This guide covers AI for copywriting, AI for creativity, and machine learning, along with the basics of natural language processing and natural language generation. Download…
The power of artificial intelligence (AI) and language has been realized. In 2020, Boston Consulting Group’s research found that nine out of ten leading executives at Fortune 500 companies are prioritizing customer centricity and personalization. While…
Since Apple and Google announced that they will no longer support tracking technologies like third-party cookies, marketers have been scrambling to figure out how they will effectively talk to audiences. Companies are sitting on a wealth of first-party…
This e-book details data-driven insights of what language works in retail and eCommerce marketing based on thousands of experiments run across real campaigns. Marketing leaders can use this data to unlock the power of words and add mathematical ce…
For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its eff…
For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its eff…
Gannett wanted to automate its process for lead enrichment, cross-selling and lead routing starting with their annual “Best of the Best” awards’ previous company winners. Starting with just company names and the ‘Best of’ …
By deploying a 5-step Wrkflow (steps shown below), our client was able to identify 105 potential candidates, with a conversion rate of 3.8%. Using a combination of our bots and Wrkforce, the previously manual work of going through Social Media profiles…
This ebook talks about how 2020 has seen spending habits become increasingly more cautious as people adjust to life during COVID-19. This means that the prospect of attracting new customers has become a major challenge for many businesses. As a re…
This eBook will trace the evolution of marketing automation from the early days of the 1990s right through to the invaluable role it plays today. From there, we will examine the impact that COVID-19 has had on both the world of marketing as well as wid…
