The power of artificial intelligence (AI) and language has been realized. In 2020, Boston Consulting Group’s research found that nine out of ten leading executives at Fortune 500 companies are prioritizing customer centricity and personalization. While…
Since Apple and Google announced that they will no longer support tracking technologies like third-party cookies, marketers have been scrambling to figure out how they will effectively talk to audiences. Companies are sitting on a wealth of first-party…
This e-book details data-driven insights of what language works in retail and eCommerce marketing based on thousands of experiments run across real campaigns. Marketing leaders can use this data to unlock the power of words and add mathematical ce…
There are six types of digital marketing, each requiring a similar set of skills: Social media marketing Content marketing Search engine optimization (SEO) Search engine marketing Affiliate marketing Email marketing For each area, …
As the world begins to recover from the pandemic and return to ‘normal’, the role of data in marketing is set to enter a new phase as long-stalled projects roll back into life. But with the nature of data-driven marketing now at a crossr…
A buying experience with less interaction with sellers? A recent study by Gartner revealed that 43% of all buyers prefer a rep-free experience in their buying journey. The future of B2B digital selling will be an immersive, …
For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its eff…
For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its eff…
For years, marketers have relied on third-party data to create personalised experiences for their customers. While far from perfect, third-party data was easy to get, widely available and drove performance for marketers. However, its eff…
Gannett wanted to automate its process for lead enrichment, cross-selling and lead routing starting with their annual “Best of the Best” awards’ previous company winners. Starting with just company names and the ‘Best of’ …
