Having a brand purpose is more important than ever, with consumers increasingly expecting companies to be clear about their values and willing to take a stance. But in the era of social media, it’s just as important that brand messaging feels aut…
Marketing’s job is to be the public face of the company, making its activities inherently wilder, riskier, and less measurable than those of accounting, finance, or operations. This isn’t a problem to be solved, but rather a situation to be…
In our latest edition of the Trend Lineup – focused on 2022 Healthy Resolutions – we spoke to our team of experts and forecasters to hear their top predictions for where consumers’ wellness foci will lie. Dig in to learn how your brand can: Play …
If you want to compete with industry leaders, read on to discover how embracing website tracking tools can turbocharge your B2B organization and help you achieve the ultimate results. This E-Book will guide you through how to integrate website track…
Here at Software Advice, our goal is to provide staffing and recruiting professionals like you with honest, substantive guidance to inform your software search. It’s why we’re home to more than a million software reviews by verified users&m…
It seems that every day a new crop of event trends pop up, which essentially states the obvious – hybrid events are the future; data is going to be important; and everyone’s going to be concerned about health and safety. Granted, it’s hard to know what…
The past year has seen a dramatic change in how companies have operated for years. 83% of workers now feel that a hybrid work model would be optimal going forward. This e-book will introduce you to an approach that aligns with the trend of remote workp…
Despite a progression of technology, methods, and practices, measuring marketing’s success and ultimately ROI is difficult. Yet, with Gartner‘s prediction that marketing profitability will overtake customer experience (CX) as a top str…
Virtual events and webcasts enable quick and effective communication with shareholders while providing the opportunity to reach potential investors who may not have been previously accessible. However, engaging an audience in a virtual environment and …
The voice of your customer is the secret to true demand-gen success. Go beyond simply driving leads and create demand-gen momentum that doesn’t quit. Learn how to leverage customer reviews and feedback to gain conversions and create demand-gen fans …
