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Sales & Marketing

Enterprise IT / Featured Tech / Sales & Marketing

Nonprofit Guide: Mapping the Ideal Supporter Journey

Use this guide to map the multiple touchpoints you have with your supporters. As constituent engagement becomes increasingly digital, there are more touchpoints than ever before, leading to many disconnected experiences. That’s why digital engage…

Enterprise IT / Featured Tech / Sales & Marketing

Supercharging Martech Efficiency and Utilization

Unlocking the value of technology is critical for any organization’s capability to compete now and in the future. Yet, organizations commonly report under-utilized, inefficient technology operations with Gartner research finding that organization…

Enterprise IT / Featured Tech / Sales & Marketing

The 5 Phases of Digital Engagement

Customer support teams have faced unprecedented challenges in recent months. For many organizations, the tough circumstances shone a harsh light on gaps in a critical area: digital engagement. And while the benefits of digital engagement have never bee…

Enterprise IT / Featured Tech / Sales & Marketing

Embracing Data-Driven Risk Management in 2022

Risk management functions didn’t adapt fast enough to the changing business environment during the pandemic. So, we need a new approach.  Risks should no longer be considered in isolation, and management of each risk type shouldn’t …

Enterprise IT / Featured Tech / Sales & Marketing

Navigating Blind Spots: The State of Digital Marketing

The rate of digital adoption (users and usage) by consumers grew exponentially in 2020 forcing marketers to react with more speed and precision than ever before. Incisiv interviewed more than 200 companies and found that while more than 80% of them mad…

Enterprise IT / Featured Tech / Sales & Marketing

Industry Insights: Spotlight on D2C

Download our complimentary Roundup, “Industry Insights: Spotlight on D2C,” and learn how: The Clorox Company is responding to evolving ecommerce behaviors SmileDirectClub transitioned from a category disruptor to a challen…

Research / Sales & Marketing / White Papers

A Guide for Demand Generation Teams: Understanding Conversational Marketing

Conversations remain at the forefront of most business relationships. Numerous studies have shown that businesses that implement chat in their sales process see significant results, including: 54% more website engagement …

Research / Sales & Marketing / White Papers

100 Pipeline Plays: The Modern Sales Playbook

Built to help revenue teams everywhere hit their number At ZoomInfo, we’re obsessed with making the mechanical parts of sales more efficient, so we can spend more time building strong …

Enterprise IT / Featured Tech / Sales & Marketing

Solving the Immediate Demand for B2B Commerce Manufacturing Capabilities

75% of global B2B organizations demand online purchasing 82% of employees want easy access to data and IT capabilities Yet only 37% of organizations have the skills and tech to keep pace with additional digital projects How Can a B2B Commer…

Enterprise IT / Featured Tech / Sales & Marketing

Reducing Pandemic Impact on Supply Chains by Reshoring Heat Treating

The coronavirus pandemic has many manufacturers rethinking their supply chains. After enjoying years of cost-savings from offshore operations and practices such as just-in-time inventory, manufacturers are seeing their previously smooth-running product…

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