The Data Gap
A lack of data is throttling streaming advertising investment. Conviva’s recent State of Streaming Advertising 2021 report revealed a massive divide between publishers’ confidence in their ability to sell and …
Putting Publishers in Control of Streaming Advertising Data
For decades, publishers didn’t have control over their first-party data. Now, in a world where streaming is quickly dominating the media landscape, publishers have increased opportunity to manage their first-party data in a more …
The Role of Language Services in Speeding Marketing Innovation
Marketers are under pressure to innovate in both concepts and campaigns, and to reach more customers in more markets faster — often requiring creating content in multiple languages. In fact, four out of five marketing executives reported that the…
TV Ad Measurement
The US dollar volume of TV screen advertising will grow by over $14 billion in the next four years, despite the stagnation of the traditional TV market. That growth will come from connected TV (CTV) ad spending. This eMarketer analyst report gives a…
Retail Trends 2022: Predictions for 5 Key Inflection Points in the Year Ahead
In this Meet the Analyst Webinar, Insider Intelligence’s Andrew Lipsman, eMarketer principal analyst, and Blake Droesch, eMarketer analyst, will discuss the top 5 retail trends to watch in 2022. Join this live discussion, made possible by In…
Holiday Insights to Propel Your Retail Strategy Forward in 2022
Watch as Premise’s Lou Paladino, vice president, data science and analytics, and Kenneth Cassar, vice president, commercial, shared how to position your brand for success in 2022. During this webinar, you’ll learn: A year-over-year gl…
When QSR Meets Digital | A 360 Approach To Your Online Restaurant Strategy
86% of customers are willing to pay more for a great customer experience. Forrester found a 69% increase in contactless transactions since 2020, with 21% of guests using ONLY contactless or mobile payments. So, for your QSR, is ‘going digit…
4 Best Project Management Solutions With Excellent Customer Support Ratings
Thankfully, in the real world, the majority of project management software vendors have your back. Some even go the extra mile to keep their customers happy. To find out which project management solutions offer the best customer support, we turned t…
Trust Is the New Equity: How the Virtuous Cycle Can Increase Marketing ROI
With a customer-centric, privacy-first strategy, marketers can meet compliance requirements. Find out how to deliver a new and engaging user experience, build trust with customers through transparency, and more from Zachary Faruque, product offering ma…
Attribution & Convergence: A Look Ahead to 2022
Watch this webinar and learn how: Budgets focused too heavily on digital can negatively impact your performance Digital and linear ad convergence can provide quick wins for marketers The buy side fits into your strategy to adapt and future-pro…
