By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, market…
Manually processing documents costs enterprises billions, is error prone, and leads to low customer satisfaction. Hear from Kiran Bellare, Lead Product Manager Document AI at Google and Manish Rai, Head of Product Marketing at Appian, to learn how t…
Buy-side, sell-side, and market utility firms continue to struggle with too many disconnected systems and processes that operate complex high-risk businesses. Decades of under investment in technology has exposed ongoing inefficiencies that are now bei…
Discover how leading retail and consumer financial institutions trust Appian to help them deliver engaging customer experiences transparently across every channel.Request Free!
Watch the webinar featuring the experts from ON24, NetLine, and Terminus to understand the trends at work and get the answers to your questions. In this session we’ll explore: Why privacy concerns are making first-party data more important tha…
With customer journey mapping you can uncover opportunities to delight your customers, whether it‘s through improving the existing customer journey or solving a new problem your customers are facing. This paper will highlight the value of custome…
As a marketing professional, you know that personalized content marketing is vital to keeping subscribers interested and standing out in the oversaturated email channel. But personalization must go beyond first_name tokens to truly m…
By 2022, approximately 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behavior online. Now, amidst privacy concerns and regulatory laws, market…
Our consumer-led research looking at the UK, Germany, Netherlands and France, examines how FinServ organisations have had to adapt in the midst of an extremely challenging economic environment, and the role technology plays within Marketing, allowing F…
Do you have the right marketing strategy to adapt to change? From the loss of third-party cookies to the addition of new privacy regulations marketers are facing new challenges every day. In our latest playbook, we’re laying out a roadmap f…
