Artificial intelligence sounded more like science fiction than reality even just a few decades ago, but AI is now being used in nearly every field. Whether it’s AI-powered robots, self-driving …
Artificial Intelligence or AI has been a buzzword for some time now. It’s uses appear to be endless, but one facet of our world where we are seeing great strides is in it’s customer service applications. In a recent study, 47% of custome…
A leading CEO study indicated that 88% of respondents look to data science to anticipate customer needs, serving as a market differentiator. They believe that the ability to deliver data-driven customer experiences will be the competitive edge of leadi…
The website is a key channel for lead generation. The challenge is moving more high quality traffic through to conversion. In our August 19th webinar, Rodolfo Yiu, Sr Manager, Digital Marketing & Acquisition at Okta, and Pete Hanley, Digital Mar…
Websites, CMS platforms and SEO can raise a lot of questions, and "Googling" for answers can often lead to even greater confusion with contradicting tips and best practices. In this eBook, and the corresponding webinar "Websites, CMS, SE…
What rivals “COVID-19 recovery” as marketers’ greatest priority this year? Attribution. Achieving accurate measurement and revenue attribution is more difficult than ever, but new analysis from eMarketer reveals that real opport…
Companies that obsess over customers win. However, the pandemic has exposed cracks in even the most mature customer service organizations, where high contact volumes and low staffing levels took a toll on customer interactions. As a technology le…
Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught of digital ads. They’re looking for authentically human experiences. And it’s time for us, as marketers, to deliver. Download our…
“The Guide to Scrappy Webinar Marketing,” has the answers, offering webinar marketers a way to be more agile with our webinar strategy and execution, rethink traditional processes that bog us down and practical tips to rapidly get webinar p…
Looking for a new webinar software? This G2 report will give you the rundown of the data you need to know to make your decision by comparing webinar software vendors across the landscape and measuring them on customer satisfaction, market presence…
